Why we built nafs
it started with a news article. a popular Islamic app had been caught sharing private user data. that same week, we were already talking about how tired we were of ads in every Muslim app we used.
the idea began as something small. a private, gentle companion app for Muslim women. then a few brothers got to try early builds. they didn't just like it. they wanted in. so we opened it up and built it for everyone, alhamdulillah.
half of everything supporters contribute goes to humanitarian relief across Sudan, Congo, Somalia, Kenya, and Ethiopia. because nurturing your soul means nurturing the ummah too.
Our values
privacy first
your data stays on your device. we don't sell your information, we don't run ads, and we never will. journal entries, cycle data, prayer logs, reflections. all of it stays with you. encrypted on-device, never uploaded to our servers. privacy is a promise.
beautiful by design
we believe spiritual tools should feel as intentional as the acts of worship they support. every screen, every animation, every interaction is placed with care. we want you to feel something when you open nafs. peace, warmth, presence.
community over profit
half of all supporter contributions go directly to humanitarian relief. we chose this model from day one because building something for the ummah means giving back to the ummah. we grow together, or not at all.
built with ihsan
excellence in everything we do, because our work is an act of worship too. we sweat the small things. the font spacing, the haptic feedback, the way a page transitions. we build as if Allah is watching, because He is.
Giving back
this was part of the vision from the beginning. when we saw how that privacy breach affected our community, we knew that if we were going to build something, it had to give back. 50% of all nafs+ contributions go directly to humanitarian relief.
we partner with vetted organizations working on the ground across Sudan, Congo, Somalia, Kenya, and Ethiopia. our current partners include ICNA Relief, Life for Relief and Development, Sudan Relief Fund, Doctors Without Borders (MSF), Baitulmaal, Muslim Aid, Zakat Foundation of America, Helping Hand (HHRD), Human Appeal, and Islamic Relief Worldwide.
every subscription helps feed families, provide medical care, and rebuild communities. that's the nafs promise. when you support nafs, your money goes to two places: building better tools for your deen, and helping those who need it most.
with love, the nafs team